Our Passion is Marketing That Produces Measurable Results
We create marketing programs that drive real results – bring in more patients, grow your business and increase your revenue. We provide a strategic and targeted approach to marketing. We’ve been doing this for over 30 years – working with businesses, hundreds of doctors, and health care systems across a multitude of specialties. When you are looking for a marketing group that understands your unique challenges – look no further.
Whether your objective is to build a solid marketing foundation, grow your revenue, build your brand and reputation, or save hundreds of thousands of dollars by reorganizing your marketing department to eliminate waste and concentrate on marketing that delivers results – We can help.
Our Services
We design strategies, campaigns and assets that go outside the lines with a budget that stays in the lines. Our team is organized, nimble and quick to execute. We are focused on results and measurements, so you can expect follow-up and reporting on all your marketing initiatives. We can work on an on-going basis or on a per-project basis. If you have a single need we can help fill it. If you have on-going needs, we can help with those too.
Build Your Foundation
We take the time to gather insights about your company and your project. We want to understand your needs, determine your goals and learn about your competitors. We use that to build a solid foundation and professional assets.
- Logo
- Taglines
- Branding
- Web Site
- Professional Social Media – LinkedIn, Twitter, Facebook, YouTube
- Reputation Management and Online listings
Design Your Marketing & Advertising Strategy
Once your foundation is in place we’ll formulate the strategy that will help you meet your goals. In this step we will understand your overarching goals and design a unique and customized strategy to help you reach them. Our team of designers, videographers and social media specialists can help bring the ideas to life.
Graphic design
Digital & print advertising
Radio commercials
Television commercials
Digital Content
We’ll take the time to work with you to craft a custom plan and are professional media buyers that are experienced in the latest and most advanced tactics to get your advertising out without ad waste. Whether it’s a digital transformation, a new digital campaign, branding initiatives, or traditional media buys – We work to design and build your assets and we purchase the products or vehicles needed to disseminate your message.
Bring Your Advertising to Life
Traditional Media
- Direct Mail
- Print Advertising
- OOH applications – billboards, wraps, signage (Trains, Buses, Cars, Bus Stops)
- Consultancy around business development and practice growth strategies
- Brochures, Newsletters, Outcomes and Annual Reports
Digital Media
- Web site analysis, design and transformation
- SEO
- Advanced data targeting
- Pay-Per-Click /Google Adwords
- Linear TV and Streaming CTV
- Online video – Mid-roll & Pre-roll
- Broadcast Radio and Streaming Radio & Podcasts
- Web site re-marketing & keyword re-targeting
- Geofencing
- IP Targeting
- Reputation Monitoring
- Social Media Management & Advertising
- Email marketing
- Video marketing
Measure Your Results
We’re big on tracking and monitoring the results of your advertising. Did the campaign work as planned, was it on target, do we need to tweak your program. Measuring the results of what you are doing is critical to understanding your success and achieving optimal results.
Featured Clients
What Our Clients Say
★★★★★
“Michele is extremely well organized and detailed oriented in her work. She is steadfast in her focus on marketing initiatives that will drive the best return while utilizing resources wisely. An excellent, direct communicator that is results driven, she spends the time and energy to make informed decisions by extrapolating and analyzing data as she crafts her marketing plans. She is responsive and forward thinking. With a strong background in digital media, she stays on top of trends in marketing and stays current in what is going on in the market.”
★★★★★
“In 30 years inside and outside of health care, I found working with Michele to be extremely rewarding. Michele focuses on investing in marketing that has measurable returns and building systems that allow that to be done efficiently. Michele does the heavy thinking up front to develop a vision and strategy, which allows her to move quickly when it comes to implementation of tactics while also allowing her team–both internal and external–to perform at its highest level on her organization’s behalf. ”
★★★★★
“Michele is one of the finest marketing professionals that I have ever had the privilege to work with. When it comes to strategy, she has a true talent for identifying what works and how to enhance it. This eliminates waste and produces great results. In terms of leadership, Michele can get things done with great speed and effectiveness while bringing out the gifts of her team. She not only inspires those who work for her, but she looks out for them in a way that allows her team to be efficient and productive.”
A Message from Michele – Founder & President
Just as ripples spread out when a single stone is cast into the water – the results of good marketing can have far-reaching effects. Welcome to Skipping Stones. I started Skipping Stones Marketing to help meet a need for organizations that that wanted a high level of marketing expertise, but didn’t have the capacity to employ someone with that skill set on a full-time basis. After 30 years in the marketing industry, I felt I could help fill a need for companies who needed a resource set up their business properly, elevate their brand and ultimately grow their business. Myself, and the team at Skipping Stones Marketing is focused on providing the highest level of service in an expeditious fashion with a spirit of kindness and professionalism. We are dedicated to staying on top of the newest advances in digital marketing and providing access to the most advanced and targeted marketing strategies and products to that it will bring a high level of value to your team.
Our goal is simple – we’re here to help meet your goals and have some fun doing it.
Contact Skipping Stones